Wei Wei Cold Store, popularly referred to as Wei Wei, is one of the leading importer and distributor of frozen processed foods in the Philippines.
With special focus on hotpot products, processed seafood and meatballs, our products are specially designed to meet different demands of the food industry.
Established in 1996, Wei Wei Cold Store started as a small local retail store in Aranque, Sta. Cruz, Manila catering to local consumers on a per item basis.
By 2000, through diligent efforts, hard work and effective management, Wei Wei was able to increase the product line and cater wide variety of products for different markets which includes major hotels and restaurants.
In 2008, Wei Wei successfully penetrated major groceries and supermarkets like SM Supermarket, Hypermarket, WalterMart, Puregold and Metro Gaisano.
Came the year 2010, Wei Wei launched its products with enhanced and improved packaging to strengthen its company image and market recall as the leading brand of its class.
By 2012, Wei Wei was incorporated under TUIDEA CORPORATION and has progressed into a company that manages a widespread distribution channels, bringing in quality frozen processed foods from various countries such as Vietnam, Taiwan, Singapore, and Thailand.
In 2013, Wei Wei expanded and successfully opened its first branch in Farmers Market, Araneta Center, Cubao, Quezon City.
As Wei Wei aggressively acquire their market niche, the company ventured into manufacturing their own product line in 2015 under the brand name, Qballs - a fusion of flavors that captures the Filipino palate with world class quality.
The continued success is attributed to its goal of offering the finest quality, delicious and healthy products to consumers. It has always been Wei Wei's endeavor to constantly strive to bring more fresh, innovative and unique products into the market.
The company's topmost priority is the assurance that the products goes through careful and thorough selection process, not only in taste but in overall quality while maintaining a value-for-money excellence.
Wei Wei believes that a winning attitude, innovative marketing strategies and strong retail support are the edge in maintaining good relationship with its customers. Thus, the name Wei Wei has continued to be a brand trusted for 20 years.